UTZ QUALITY FOODS, LLC
Last revised: September 2023
“Personal Information” or “Personal Data”: Information identifying, relating to, or about an identified or identifiable individual, as described more fully in this Policy.
“Platform”: Our Websites and related functionality and online services, as applicable.
“Products”: Any products available for purchase on or through our Platform or that we otherwise provide or sell to you.
“Services”: Any services provided through our Platform, which may be for purchase at a charge, or included at no charge as part of our Platform, or that we otherwise provide or sell to you.
“Utz,” “we,” “us”: Utz Quality Foods, LLC and its many subsidiary and related entities.
Please refer to our Glossary for additional explanations of terms and phrases used in this Policy.
What is Personal Information?
Personal Information is information that you provide to us which personally identifies you, such as your name, email address, or billing information, or other data that can be reasonably linked to such information by Utz, such as information we associate with your Utz account.
What types of Personal Information do we collect?
We collect and use Personal Information in order to operate and provide our Platform to you, including Products and/or Services. You may provide Personal Information to us, and we may collect Personal Information from you automatically as you use and navigate through our Platform.
How do we collect your Personal Information?
Information you provide to us. You may provide Personal Information to us through our Platform. For example, you may be able to register to use our Platform or create an account with us, which allows or requires you to provide certain information to us (e.g., contact information such as your name, email address, telephone number, etc.). You may also be able to purchase Products or Services or make payments to us through our Platform. In these situations, we collect your credit card, debit card, or other payment card information or bank or other financial account information. We use third-party payment processors to collect and process your payment information. You provide Personal Information and other information when you contact us through our Platform.
Information we collect as you use our Platform. We collect Personal Information and information about the computers, devices, browsers, and your Internet activity as you use and interact with our Platform. The information we collect includes Unique Identifiers, browser type and settings, device type and settings, operating system, mobile network information including carrier name and phone number, and application version number. We also collect information about the interaction of your apps, browsers, and devices with our services, including IP address, device type, crash reports, system activity, wireless carrier name (when you use a wireless or mobile device), and the date, time, and referrer URL of your request.
Online Activity. We collect information about your activity on our Platform, Internet, network, and other online activity information, such as browsing history, search history, and information regarding your interaction with our Platform and other websites. We use various technologies to collect and store location information, including cookies, pixels, or pixel tags, local storage, such as browser web storage or application data caches, databases, session replay, and server logs.
Location. We collect information about your location when you use our Platform, which helps us provide our Platform Services, features, and functionality. Your location can be determined with varying degrees of accuracy by:
The types of location data we collect depend in part on your device and account settings. For example, you can turn your mobile device’s location on or off using the device’s settings app. You may also be able to turn on location history if you want to create a private map of where you go with your devices.
Third Party Sources. In some circumstances, Utz also collects information about you from publicly accessible sources. We may collect information about you from trusted partners, such as marketing partners who provide us with information about our potential customers and security partners who provide us with information to protect against fraud and abuse of our Platform.
Why and how do we use your Personal Information?
Provide our Platform and Related Services. We use your Personal Information to operate, maintain, supervise, administer, improve, and enhance our Platform and related Services, features, and functionality. We use your contact information to communicate and interact with you, such as to send you emails and text messages about our Platform. We use the IP address assigned to your device to send you the data you request to display on your device. We use unique identifiers stored in cookies on your device to help us authenticate you as the person who should have access to certain areas and features of our Platform. We also use your information to ensure our Platform is working as intended, such as tracking outages or troubleshooting issues that you report to us. We use your information for research and development for our business and to make improvements to our Platform.
We use data collected from you and your devices for analytics and measurement to understand how our Platform is used. For example, we analyze data about your use of our Platform to accomplish tasks such as optimizing our Services and Product designs. We use a variety of tools to do this, such as Google Analytics and similar third-party online data analytics services.
When you purchase Products or Services from us, you may provide us with information such as your payment card or bank account information, shipping address, or delivery instructions. We use this information for things such as processing, fulfilling, and delivering your order and to provide support in connection with the Products or Services you purchase.
We may also use Personal Information to:
Why and how do we share your Personal Information?
We share Personal Information with third parties under certain circumstances and for certain purposes described throughout this Policy, including:
Your choices for how we collect, use, and share your Personal Information.
We offer you choices on how you can opt out of our certain uses and sharing of your Personal Information. As a general rule, you cannot opt out of our collection, use, and sharing of Personal Information to the extent it is necessary to provide the Platform or related Services, features, and functionality to you.
You can change the cookie settings that will be placed when you use our Platform by changing the settings on your Internet browser. You can also block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. Please note that internet browsers allow you to change your cookie settings. These settings are usually found in the 'options' or 'preferences' menu of your internet browser. However, if you use your browser settings to block all cookies (including strictly necessary cookies), you may not be able to access or use all or areas and aspects of our Platform.
You can generally opt out of receiving interest-based advertisements from third-party advertisers and ad networks who are members of the Network Advertising Initiative (NAI) or who follow the Digital Advertising Alliance’s Self-Regulatory Principles for Online Behavioral Advertising by visiting the opt-out pages on the NAI website and DAA website. We do not control third parties’ collection or use of your information to serve interest-based advertising. However, these third parties may provide you with ways to choose not to have your information collected or used in this way. You can also opt out of receiving targeted ads from members of the NAI on its website. You can learn more about interest-based advertisements and your opt-out rights and options on the NAI website and DAA website.
If you do not wish to have your email address used by Utz to send you advertising messages and content, you can opt-out at any time by clicking the unsubscribe link at the bottom of any marketing emails you receive from us. You may have other options with respect to marketing and communication preferences through our Platform.
How do I access and correct my Personal Information?
Access, Corrections, and Deletion. In addition to any data access capabilities available through the Platform, please Contact Us if you have any questions about your Personal Information. Please inform us of any changes or errors in any Personal Information we have about you to ensure that it is complete, accurate, and as current as possible. You may also have certain deletion rights in accordance with applicable law. We may not be able to accommodate your request if we believe it would violate any law or legal requirement or cause the information to be incorrect.
Copies and Retention of Data. In addition to any capabilities available through the Platform, if you need to export or a copy of your data, please let us know, and we will assist you with your request. We retain the data we collect for different periods of time depending on what it is, how we use it, and applicable legal requirements. We may retain some data for longer periods of time than other data when necessary for legitimate business or legal purposes, such as security, fraud and abuse prevention, or financial record-keeping.
Our Platform is not intended for children under 13 years of age. We do not knowingly collect or sell Personal Information from children under the age of 13. If you are under the age of 13, do not use or provide any information on or to the Platform or through any of its features. If we learn we have collected or received Personal Information from a child under the age of 13 without verification of parental consent, we will delete it. If you are the parent or guardian of a child under 13 years of age whom you believe might have provided us with their Personal Information, you may Contact Us to request the Personal Information be deleted.
We have taken steps and implemented administrative, technical, and physical safeguards designed to protect against the risk of accidental, intentional, unlawful, or unauthorized access, alteration, destruction, disclosure, or use. The Internet is not 100% secure, and we cannot guarantee the security of information transmitted through the Internet. Where you have been given, or you have chosen a password, it is your responsibility to keep this password confidential.
The sharing and disclosing of information via the Internet are not completely secure. We strive to use best practices and industry-standard security measures and tools to protect your data. However, we cannot guarantee the security of Personal Information transmitted to, on, or through our Services. Any transmission of Personal Information is at your own risk. We are not responsible for the circumvention of any privacy settings or security measures contained on our Platform, in your operating system, or mobile device.
In addition to the disclosures and rights set forth elsewhere in this Policy, you and other users may have certain rights based on applicable state law (e.g., California’s Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act). Other states have passed consumer privacy laws that may be applicable to Utz and your use of this Site. These supplemental disclosures and rights apply to you and your use of our Platform to the extent applicable state law applies to Utz and your use of our Platform. Please contact us if you have any questions regarding your rights under applicable state law.
Categories of Personal Information Collected
Personal information does not include information that is: (a) publicly available information from government records; (b) de-identified or aggregated consumer information; or (c) certain information excluded from the scope of applicable state law (e.g., PHI covered under HIPAA and medical information may be covered under HIPAA and other state laws).
Categories of Sources From Which We Have Collected Personal Information
We collect Personal Information directly from you, for example, when you provide it to us, when you contact us through our Digital Services, when you create a Utz account, and indirectly from you automatically through your computer or device as you use our Digital Services. We may also collect Personal Information about you from our advertising partners and service providers.
Use of Personal Information
Sharing Personal Information
Utz may disclose your Personal Information to a third party for one or more business purposes. When we disclose Personal Information for a business purpose, such as to service providers, we enter a contract that describes the purpose and requires the recipient to both keep that Personal Information confidential and not use it for any purpose except performing the contract.
Disclosures of Personal Information for Business Purposes
We may disclose your Personal Information for our business purposes, such as your contact information, other information you have provided to us, and unique identifiers that identify you to us or to our service providers, such as companies that assist us with marketing and advertising. We may disclose your Personal Information to certain third parties, such as our vendors, business partners, service providers, including companies that assist us with marketing and advertising.
Access Request Rights
You may have the right to request that Utz disclose certain information to you about our collection and use of your Personal Information over the past 12 months for the above business and commercial purposes. To submit an access request, see Exercising Access and Deletion Rights below. Once we receive and confirm your verifiable consumer request, we will disclose to you:
Deletion Request Rights
You may have the right to request that Utz delete your Personal Information that we collected from you and retained, subject to certain exceptions. Once we receive and confirm your verifiable consumer request, we will delete (and direct our service providers to delete) your Personal Information from our records unless certain exceptions apply.
Exercising Access and Deletion Rights
To exercise the access and deletion rights described above, please submit a verifiable consumer request to us by either:
Utz Quality Foods, LLC
c/o Customer Care
900 High Street
Hanover, PA 17331
Only you or your authorized legal representative authorized to act on your behalf may make a verifiable consumer request related to your Personal Information. You may also make a verifiable consumer request on behalf of your minor child. You may only make a verifiable consumer request for access twice within a 12-month period. The verifiable consumer request must:
We will not discriminate against you for exercising any of your rights under applicable state law. Unless permitted by applicable law, we will not:
Our Platform is not intended for use by and is not directed to residents of the European Union. All data is stored and processed in the United States. By using and accessing our site, users who reside or are located in countries outside of the United States agree and consent to the transfer to and processing of personal information on servers located outside of the country where they reside, and that the protection of such information may be different than required under the laws of their residence or location.
Utz Quality Foods, LLC
c/o Customer Care
900 High Street
Hanover, PA 17331
Browser Web Storage enables websites to store data in a browser on a device. When used in "local storage" mode, it enables data to be stored across sessions. This makes data retrievable even after a browser has been closed and reopened. One technology that facilitates web storage is HTML 5.
A Cookie is a small file containing a string of characters that is sent to your computer when you visit a website. When you visit the site again, the cookie allows that site to recognize your browser. Cookies may store user preferences and other information. You can configure your browser to refuse all cookies or to indicate when a cookie is being sent. However, some website features or services may not function properly without cookies.
A Pixel or Pixel Tag is a type of technology placed on a website or within the body of an email for the purpose of tracking certain activity, such as views of a website or when an email is opened. Pixel tags are often used in combination with cookies.
An Application Data Cache is a data repository on a device. It can, for example, enable a web application to run without an internet connection and improve the performance of the application by enabling faster loading of content.
Interest-based Advertising is sometimes referred to as personalized or targeted ads. Interest-based ads are used to display features, products, and services that might be of interest to the user.
Server Logs. Like most websites, our servers automatically record the page requests made when you visit our sites. These “server logs” typically include your web request, Internet Protocol address, browser type, browser language, the date and time of your request, and one or more cookies that may uniquely identify your browser.
Session Replay provides the ability to replay a visitor's journey on a website or within a mobile application or web application. Replay can include the user's view (browser or screen output), user input (keyboard and mouse inputs), and logs of network events or console logs. Session replay is used to help improve customer experience, analyze usability, and help identify obstacles in conversion processes on websites. It can also be used to study a website's usability, customer behavior, interests, and the handling of customer service questions as the customer journey, with all interactions, can be replayed. It can also be used to analyze fraudulent behavior on websites.
A Unique Identifier is a string of letters, numbers, and characters that can be used to uniquely identify a computer, device, personal device, browser, or app.
Different identifiers vary in how permanent they are, whether they can be reset by users, and how they can be accessed. Unique Identifiers can be used for various purposes, including security and fraud detection, syncing data from your device(s) to our Platform, remembering your preferences, and providing personalized advertising. You can configure your browser to refuse all cookies or to indicate when a cookie is being sent. See your browser documentation for additional information.
On other platforms besides browsers (e.g., personal devices), Unique Identifiers are used to recognize a specific device or app on that device. For example, a Unique Identifier can be used to provide relevant advertising on mobile devices and can be managed in your device’s settings. Unique identifiers may also be incorporated into a device by its manufacturer (sometimes called a universally unique ID or UUID), such as the IMEI number of a mobile phone. For example, a device’s unique identifier can be used to customize our Platform and Services to your device or analyze device issues related to our Platform and Services.