Boulder Canyon Kettle Style Potato Chips Avocado Oil Classic Sea Salt 5.25-Ounce, Olive Oil Classic Sea Salt 6.5-Ounce, Classic Malt Vinegar & Sea Salt 6.5-Ounce

Where It

All
Began

Boulder Canyon Kettle Style Potato Chips Avocado Oil Classic Sea Salt 5.25-Ounce, Olive Oil Classic Sea Salt 6.5-Ounce, Classic Malt Vinegar & Sea Salt 6.5-Ounce

Where It

All Began

Boulder Canyon founders John Maggio (left) and Mark Maggio (right).

In the Beginning

Boulder Canyon was founded by brothers John and Mark Maggio in 1994, who together wanted to create a healthier but equally delicious snack option. The two learned the methodology of making potato chips and soon after started to create healthier options using better-for-you oils, like olive oil or avocado oil. The Boulder brand was born and the rest is history…

Boulder Canyon founders John Maggio (left) and Mark Maggio (right).

In the Beginning

Boulder Canyon was founded by brothers John and Mark Maggio in 1994, who together wanted to create a healthier but equally delicious snack option. The two learned the methodology of making potato chips and soon after started to create healthier options using better-for-you oils, like olive oil or avocado oil. The Boulder brand was born and the rest is history…

From the Boulder Vault

Red Line
Photo of the original Boulder Canyon bags on a display shelf.Photo of Boulder Canyon founders John and Mark Maggio and others in front of a display advertising the Boulder Canyon brand and products.Photo of Boulder Canyon original potato chip packaging and flavors.Photo of original Boulder Canyon packaging.Photo of John Maggio and Boulder Canyon packaging.Photo of Mark Maggio and a woman behind a Boulder Canyon product display.Photo of John Maggio cooking Boulder Canyon potato chips.Photo of Boulder Canyon founders John Maggio (left) and Mark Maggio (right).Photo of a man and a woman in front of an outdoor Boulder Canyon display.
Photo of the original Boulder Canyon packaging printing.Photo of the original Boulder Canyon plant.Photo of a woman displaying the brand new Boulder Canyon products.Photo of the Boulder Canyon brand being advertised on a Jumbotron.Photo of John Maggio and Boulder Canyon packaging.Photo of a woman drawing the Boulder Canyon packaging design.Photo of John and Mark Maggio and others behind a Boulder Canyon product display.Photo of the Boulder Canyon original plant.Photo of John Maggio behind a Boulder Canyon display.
Photo of Boulder Canyon founders John and Mark Maggio and others in front of an outdoor tent advertising the Boulder Canyon brand and products.Photo of the announcement of Poor Brothers, Inc. acquiring Boulder Natural Foods, Inc. and Boulder Potato Company in June 2000.Photo of Boulder Canyon founders John and Mark Maggio.Photo of a Boulder Canyon sales display.Photo of Boulder Canyon founders John Maggio (left) and Mark Maggio (right).Photo of John Maggio and a Boulder Canyon product display.Photo of a man in front of Boulder Canyon packaging and advertising.Photo of Boulder Canyon bags in a store.Photo of Boulder Canyon founders John Maggio and Mark Maggio.Photo of individuals wearing shirts with the Boulder Canyon logo printed on the back.
Sketched image of mountains and forest.
"THE MOUNTAINS ARE CALLING AND I MUST GO." - JOHN MUIR